Wealth managers : 6 +1 paths of reflection to continue to perform

14 Jun 2020

The coronavirus crisis has been raging around the world for several weeks now, from Asia to the United States, of course via Europe and, to a lesser extent, Africa. In addition to the health risk, there is a major financial crisis which makes the situation and the work of management companies all the more complex.

The end of firm confinement does not mean a return to “normal” life, neither in terms of mobility, social exchanges nor financial market stability. Thus, while the number one concern remains health and safety, it is necessary to be concerned about the safety and health of your management company.

For asset managers, this includes the ability to provide the same quality of service to their clients, minimising the impact of confinement and therefore teleworking on their business. Our team has listed 6 proposals that will enable you, as independent asset managers, to be better equipped to overcome the crisis.


#1 Immediate access to your data

Access to up-to-date data is essential for management companies to operate effectively, even when teleworking. Certainly, managers who have already started their digital transformation are nowadays getting ahead of their competitors.

With KeeSense, our clients can remotely access all the data they need to work from anywhere in the world to ensure that all key functions of their business are carried out serenely: client relationship management, portfolio management, compliance and administration. Business As Usual is thus not impacted.

#2 Real-time analysis

In a disrupted context, having reliable and up-to-date information is critical in order to advise their clients with relevance and reactivity and to make decisions based on the best level of knowledge of the situation. Having a portfolio management solution enables them to update values and consolidate their portfolios in near-real time, remotely.

#3 Adapting your clients’ investment profiles

Uncertainty in the financial markets can lead to changes in investment profiles. Some clients will want to switch to a more conservative profile while others will want to pursue riskier strategies. Changing the investment profile implies compliance with strict rules. With a digital asset management solution such as KeeSense, the manager relies on the already configured KYC workflow that allows sending the client the necessary documents to obtain his agreement for the modification of his profile. The update of the profile triggers a validation workflow within the system which, through a system of notifications and alerts, will request the intervention of the competent collaborators.
This digitized organization ensures maximum client protection by quickly implementing the requested profile change.

#4 Quickly placing orders

Market volatility in general, and during the crisis in particular, requires the ability to place orders quickly, without wasting time searching for e-banking data and tokens to connect. With KeeSense, portfolio managers are connected to custodian banks and have the ability to react quickly to the markets by placing orders in the right time frame. Valuable time saved.

#5 On-demand reporting to secure clients

Asset managers are faced with clients plunged into an anxiety-provoking situation due to the health crisis and its impact on the financial markets. The key to get through this period is to come out growing with their clients and to strengthen communication and information. Frequent reporting on the state of their portfolios is an effective way to reassure them. Talking, communicating, listening to clients and welcoming their anxiety by responding to it with maximum transparency is today the best crisis strategy to adopt. For this, a reporting solution is essential.

#6 A client portal

The current context forces independent managers to work from home. A reliable and secure communication platform that is available at all times. A mobile client portal gives clients all the information they are looking for on the evolution of their portfolios in real time.

Today more than ever, confined clients expect to live a digitalized asset management experience by accessing a remote relationship with their manager from their mobile terminal.

Adopting the right digital tools is the key to the success and survival of wealth management in the era of the coronavirus pandemic. The coronavirus crisis is creating changes in behaviour at an unprecedented speed. Using a digital management solution.

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